When is it time to say, “Enough, I can’t afford to promote my book?”

If you want answers then don’t bother reading this blog. I have no answers, merely questions.

If you have read my previous blogs you will realise that all I seem to do is moan about how hard and time-consuming it all is, once your book is published. But I am facing yet another conundrum.

How much should I pay out in order to promote my debut novel, “The Jewel Garden”? When is it time to say, “Enough, I can’t afford to promote my book?”

Obviously, if it was easy to determine that a cost of £x resulted in sales of £y, then it would be an easy decision. But it is difficult (if not impossible) to determine why any reader buys a book and what it was that caught their attention and made them make the actual purchase.

I hope I have done all the basic things that I have been advised to do in order to promote my book, some of which have no cost (other than time), others do have a cost.

So, the costs I have paid out so far, which I would not have done if I had not written a book and wanted to promote myself as a write as well as my book, are:

  1. The cover of the book. This was painted by an artist friend. She asked for no money but I gave her a £100 token in appreciation. I have no idea how this compares with any other means of getting a cover produced.
  2. I have purchased about 10 hard-copies so far at discount to send to reviewers at a cost of £60. I have not yet received the reviews from some of the reviewers.
  3. Postcards printed to leave at bookshops, literary festivals, shop windows etc etc. I have had 150 printed at a cost of £90. I still have well over 100 left.
  4.  I have joined the following societies in order to help promote me as an author as well as my book:
    1. Society of Authors – £102 per annum
    2. Contact an Author – £49.50 per annum. No-one has contacted me as yet.
    3. Historical Novel Society – $50 per annum. Not received their review as yet.
    4. Readers Review Room – £26.08 (will no longer be in operation after 2018. No reviews added.
    5. SWWJ – £55 per annum. Not received their review as yet.

There are a few other things that I could potentially pay for:

  1. A blog tour. I gather there are blog tours for historical novels but they certainly don’t get such mainstream visibility as those for crime/thrillers/light romances.  I have had mixed responses about whether these are worth while. Some enthuse and some say they are not worth it. I suppose it depends on whether the author believes the tour resulted in sales. There are, unfortunately, no guarantees, so it is always going to be a risk. The costs vary, the cheapest I have seen is £45, which covers the basics but for £85 I would get my book “promoted over the blogs every day for a week. This includes reviews, interviews, guest posts and extracts. We also provide a professionally designed poster.” This sounds good to me, but I would have to sell a couple of hundred Kindle versions to cover the costs. Can anyone actually convince me that this is cost effective?
  2. Use a company such as Publishing Push to do all the promotion for you. This sounds perfect for someone like me – but comes at a relatively high cost. I seem to have lost the e-mail I had with indicative costs but I seem to recall that it is in the region on £400+. I would have to sell thousands of Kindle versions to cover these costs.
  3. Audio version. This is only something I started to consider yesterday after a writer colleague posted something on FaceBook. Again, there is a cost (I haven’t researched how much yet) and more time and effort.
  4. There are doubtless many more ways I could pay someone, which might possibly increase my sales.

No one cost is high, but there is the potential to spend a small fortune, far more than I may ever earn in sales, especially when the cost of the Kindle version is £1.99 and I get a % of that after the publisher has taken his %.

I still love my book and have faith that others will love it if they read it (based on the reviews on Amazon.co.uk). But how much should I spend before I say, “Enough, I can’t afford to promote my book?”

 

 

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6 thoughts on “When is it time to say, “Enough, I can’t afford to promote my book?”

  1. No need to pay for reviews (in fact, against Amazon’s rules and regs) and blog tours – all the best ones come free. Join the Facebook group Book Connectors and go to their files section. You’ll find a list of book blogger reviewers who have some weight across social media and will be happy to read and review if your work fits their criteria. Always send e-book format out for review and always agree a time scale. There’s no need to join groups with membership fees, in my experience. Covers can vary from £5 to… the sky is the limit. But it’s important to choose a commercial image which will ‘sell’ the book so only use those designers with the right experience for your genre. The font is vitally important to get right. If your book is historical, then the font needs to reflect that so that readers can see at a glance what they’re getting. Look at other books on the market in the same genre as yours and study the covers I do appreciate that even after all of this, it’s still hard to achieve sales down to the volume of material on the market. To gain even a small traction one needs volume of material and an active presence across social media.

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  2. I’m so glad you posted this. It’s really hard for authors to know how best to promote their books and make the sums add up and I certainly haven’t found the answer either but social media groups and bloggers have been very helpful to me. I think it gets slightly easier with each book you bring out as if readers like one book there’s a chance they might buy others – so I guess we should keep writing!

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  3. Sharon boothroyd says:

    Hi I’ve written an article ‘How to get free publicity’ This was re- blogged 5 times in 1 day. I can send it over to you if you’d like it.

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